We're Ranked #4 in the Nation for Customer Retention
When you close on a home, most mortgage companies disappear. The calls stop. The emails fade. You become a number in a database instead of a valued client.
But not here.
We're proud to announce that John Adams Mortgage has been ranked as the #4 Independent Mortgage Bank in the nation for borrower retention—with an industry-leading 66.86% retention rate.
To put that in perspective: when our clients need a mortgage again, two out of three choose to work with us. Not just because we helped them once, but because we earned their trust and kept it.
What Does Borrower Retention Actually Mean?
Borrower retention measures something simple but telling: when past clients need mortgage services again, do they come back to you?
It's the ultimate report card. Anyone can close a loan. But turning a transaction into a lasting relationship? That requires something more.
According to recent industry analysis, most independent mortgage banks retain only 20-40% of their past borrowers. Many lose the majority of their repeat opportunities entirely. The mortgage industry has largely treated retention as an afterthought, a nice to have instead of a must have.
We've never seen it that way.
Why Our Clients Come Back
Our retention success doesn't come from gimmicks or aggressive marketing. It comes from doing the basics exceptionally well, and never stopping after closing day.
As our President, Larry Bsharah, puts it:
"Having the 4th-ranked IMB in the country for customer retention speaks volumes about the Sales and Ops teams' focus on the borrower's initial financing experience with us. By combining advanced technology, strong loan officer interaction with borrowers and Realtors, and deep local market knowledge, we play to our strengths. Borrowers appreciate our communication both throughout the process and after closing. We truly protect our Realtors' and referral partners' customers—and this statistic proves it."
Here's what makes the difference:
We Stay in Touch
Your loan officer doesn't vanish after closing. We check in. We share market updates. We're here when you have questions—even years later.
We Use Technology to Enhance Relationships, Not Replace Them
Advanced tools help us work smarter and faster, but you'll always have a real person who knows your name, your situation, and your goals.
We Know Your Market
Our deep local expertise means we understand the neighborhoods you're buying in, the challenges you might face, and the opportunities you shouldn't miss.
We Protect Your Referral Partner's Trust
If a Realtor or friend referred you to us, we treat that relationship as sacred. Their reputation is on the line when they recommend us, and we never take that lightly.
What This Ranking Says About You
This achievement isn't really about us, it's about you.
A 66.86% retention rate means our clients trust us enough to come back when life changes, when they're ready to move up, downsize, or refinance. It means they refer their friends and family. It means they know we'll be here when they need us.
In an industry where most companies are fighting to win the same customer over and over again through advertising and rate wars, we're building something different: relationships that last.
Your Mortgage Partner for Life
Whether you're a first time homebuyer, a move up buyer, or someone we've worked with before, our promise is simple: we're here for the long haul.
Because in our view, closing day isn't the end of our relationship.
It's just the beginning.
Ready to experience the difference? Contact us today and discover why two out of three clients choose to work with us again.
Rankings based on 2024 industry analysis of mortgage companies with $100M+ in annual loan volume and 10+ loan officers. Retention rates measure the percentage of past borrowers who return for subsequent mortgage needs.