
LOOP Marketing Kit for Loan Officers
Below you will find a summary of the marketing materials available for you to get the word out about LOOP.
Your LOOP marketing kit is ready!
The image samples on this resource page are branded as John Adams Mortgage, though materials for all three mortgage brands are available here. You’ll find:
Social Media Campaign
Promo Video
Sales Meeting Powerpoint
Agent Resources Page
Personalized Flyer for Agents
Personalized Flyer for Clients
Preview of Client Outlook / Surefire Email
Time to get your stuff!

LOOP Social Media Campaign
There is a social media campaign available for each mortgage brand. Captions are provided in the samples below. Click on your mortgage brand to instantly download your social media campaign kit. If you are in the Lights On program, we will post these for you.
Recommended Hashtags: #MichiganMortgage #MichiganHomeforSale #MichiganRealtor #HowtoGetMortgage
LOOP Promo Video for Clients
View the LOOP Promo Video below. You can download this video directly from Dropbox to upload onto your social media platform or website. This is a great video to show at a sales meeting or text to a client or agent, too.
Youtube Links:
Sales Meeting Presentation for Agents
This powerpoint presentation is meant to be shared with agents. The presentation covers a breakdown of the benefits an agent has when they and their clients use LOOP.
It also shares about the LOOP Agent Resources page and the materials that have been made specifically for the agent to share LOOP with their homebuyers.
LOOP Agent Resources Page
To make it as easy as possible for our real estate agents, there’s a LOOP Agent Resources page made just for them. Similar to this page here, it houses all of the marketing materials (and instructions for use) ready for them to share with their clients.
Personalized Flyers
If you’re a fan of the good old flyer, these are for you! Click on the button below to find a Dropbox folder that has a flyer with your name on it! There is a flyer meant to give to agents and one for clients. They are labeled accordingly.
Please do us a favor and check that your contact info is correct (we double checked, but are grateful if you’d make it a triple).
Surefire Email Template for Clients
Last but not least, there is an email template in Surefire. These are meant to send to Clients when you want to invite them to download LOOP. There is also an Agents version.
Surefire Template
There is an email available in Surefire. This is very important - You must hyperlink your own LOOP portal link into this email.
Copy your custom LOOP URL
Open up the email “Collection” titled “Invite Client to LOOP” in SureFire
Select the image that’s in the body field of the email. (Highlight it or click on it)
Click the hyperlink button in the menu of the email editor and Paste your LOOP URL to link it to the image
Send to your contact(s)
Name of Client email in SureFire:
Invite Client to LOOP
Name of Agent email in SureFire:
Intro Agent to LOOP